Marketing Rewired

Overview

AI has fundamentally altered marketing over the past year. It’s no longer just a standalone tool used to speed up isolated tasks. Today it's shaping where budgets go, how campaigns get built, and most importantly, how buyers decide who to trust before they ever talk to you. The brands that get this are moving faster and showing up in places their competitors aren't even looking. This report breaks down what's actually shifting and where it matters most for your business.

Key findings

• Marketing spend is hitting $1T by 2030 and AI is driving the shift
• Almost half of businesses are incorporating AI in their marketing stack
• 34% of buyers are now finding brands through AI search

What you'll learn

• Where marketing budgets are growing, and which industries have opportunities to grow
• What CEOs are prioritizing when it comes to AI in their marketing stack
• How to think about AEO and GEO before they become table stakes in your industry