Pulkit Khurana

Pulkit Khurana

Blogs By Pulkit

Is a Competitor Bidding on My Business Name?

Nov 9, 2026 • 7 min read

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A line drawing of a tennis racket, illustrating auction insights overlap rate and outranking share when a rival doesn't show.

What Do Overlap Rate and Outranking Share Mean in Auction Insights?

Nov 9, 2026 • 7 min read

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A line drawing of a water tap turned to a trickle, showing how to respond when a competitor increased ad spend.

A Competitor Just Raised Their Ad Spend: What Should I Do?

Nov 9, 2026 • 7 min read

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Should I Bid on My Competitors' Brand Names?

Nov 9, 2026 • 8 min read

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A line drawing of a ship's anchor, illustrating how to read Google Ads Auction Insights competitors before bidding on rivals' names.

Who Is Bidding Against Me on Google, and Should I Bid on Their Names?

Nov 9, 2026 • 15 min read

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A line drawing of a pair of binoculars, illustrating how to see competitors in Google Ads with Auction Insights.

How Do I See Which Competitors Show Up Next to My Google Ads?

Nov 9, 2026 • 7 min read

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A line drawing of a fishing net with a coarse mesh, illustrating how to choose negative keyword match types in Google Ads.

Broad, Phrase or Exact: Which Negative Keyword Match Type Should I Use?

Nov 8, 2026 • 8 min read

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A line drawing of a torn paper receipt, showing the hidden search terms Google Ads spend that the report leaves out.

How Much of My Google Ads Spend Is Hidden From the Search Terms Report?

Nov 8, 2026 • 7 min read

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A line drawing of an iceberg with most of its mass submerged, illustrating hidden wasted spend in Google Ads search terms reports.

Which Search Terms Waste My Google Ads Budget, and What Should I Block?

Nov 8, 2026 • 14 min read

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