Archit Dukhande

Archit Dukhande

Blogs By Archit

A line drawing of a heavy-duty metal coil spring, illustrating how to manage scale and compute costs in generative ai advertising systems.

AdTech Data Engineering: Control Scale and Cost

Oct 9, 2026 • 11 min read

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A line drawing of an empty ice cube tray, representing how to structure dbt models to optimize BigQuery partition compute costs.

Structure dbt Models to Cut BigQuery Ad Log Costs

Oct 8, 2026 • 6 min read

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